BARAGI
MenuClose
ENJAKO

Turning herbal-pharmacy experience into a repeatable brand and distribution business.

Hanbang Life Lab has translated the experience of two licensed Korean herbal pharmacists into candy, tea, traditional preparations and premium gifts. The business grows through online channels, department-store herbal pharmacies and B2B partnerships.

Investment case

Pharmacist-led product development

Product development led by two licensed herbal pharmacists trained at Kyung Hee University.

Eight customer-facing pharmacies

One flagship and seven department-store locations, where the team meets customers directly.

Four complementary product ranges

Spanning everyday consumption and premium gifting.

Patents and trademarks

Two registered patents and seven registered trademarks.

From one Cheongdam flagship to eight locations

Starting with the Cheongdam flagship in 2022, the network grew to four locations in 2024 and eight in 2025. BARAGI also runs its own online store and open markets, retail channels including Market Kurly and Pulmuone Orga, and corporate and group gift enquiries.

Year-end locations, including the Cheongdam flagship, based on store opening records.

Team

Kim Hyun-su

CEO and herbal pharmacist

Studied herbal pharmacy at Kyung Hee University and holds an MBA from KAIST. Leads product strategy and business operations.

Choi Eun-suk

Head of the BARAGI herbal pharmacies, herbal pharmacist

Studied herbal pharmacy at Kyung Hee University. Connects experience from store operations and customer contact to product planning.

Next steps

Domestic
Strengthen the corporate-gift and B2B supply structure, and review new channels such as home shopping.
Overseas
Starting with Malaysia, prepare the classification, labelling and certification requirements for export items with import and distribution partners.
Products
Standardise bellflower candy as the first export enquiry item, then extend the portfolio to tea and traditional preparations.

Request the IR materials

We share our investor materials with parties considering an investment or strategic partnership. Leave your business details and area of interest and the deck opens straight away. Revenue and round terms follow a first conversation, under NDA.

If you would rather ask first, Contact →